HARD TIMES FOR RESTAURANTS
GOOD TIMES FOR DINERS

Zagat Surveyors Say Service is Number 1 Complaint, but is Improving; Austin is Best Value

St. Louis and Philly Diners are Top Tippers; Green and Healthy Menus Going Strong

New York, NY. October 21, 2009 – The results of Zagat's 2010 America's Top Restaurants survey were released today on ZAGAT.com, covering thousands of eateries across 45 U.S. markets. In the survey, over 145,000 diners shared their opinions about dining, especially on how the past year's economy affected the restaurant industry.

Hard Times This Year
. The national percentage of meals eaten out or taken out declined from 50% to 48%
. The national average of restaurant meals per week dropped from 3.3 to 3.2.
. 43% of diners say they're eating out less
. 41% are more price-sensitive
. 36% are eating in less pricey places
. 22% are skipping appetizers and/or desserts
. 19% are cutting back on alcohol

To Save Money
. 10% go to expensive places for lunch in lieu of dinner
. 7% are simply less likely to try new places
. 44% are cooking more and enjoying it

Good Times
. 26% say the economy has had no affect on their dining habits
. Overall there were more good new restaurant openings than closings

Over the Past Year
. 54% say they are finding better deals at restaurants
. 40% feel their patronage is more appreciated
. 31% are finding it easier to get reservations
 . 22% feel that service has improved
. 20% are making online reservations, up from only 8% less than five years ago
. 20% say they are eating healthier

Top Complaint
. Service - 68% naming it the top complaint

Dining Deals
. Overall, surveyors report that they are taking advantage of dining deals, e.g., 62% in San Francisco, 71% in New York, and 75%% in Los Angeles.

"There's no doubt that the recession has seriously affected diners' habits across America," said Tim Zagat, CEO and Co-Founder of Zagat Survey. "Yet all our surveys highlight how the industry is adapting to the needs of the diners, offering better value, service and bargains for the wallet-weary. It may take time, but we are convinced that the industry will weather the storm and emerge stronger."

Bargain Hunting
. This year, many premier chefs are launching bargain spinoffs. In Atlanta, the owners' of Bacchanalia (Top Food winner) have opened Abattoir.

. In San Antonio and Charlotte, the chefs of Top Food winners Le Rêve and Barrington's have respectively opened wallet-friendly Italian Il Sogno and New American Good Food on Montford.

. Likewise, New York's Daniel Boulud has opened DBGB and San Francisco's Perbacco is about to open Barbacco.

. In addition to the many recession-friendly openings this year, prix-fixe menus and extended Restaurant Week deals have allowed diners to enjoy fine dining affordably.

Economics
. National average meal cost this year is $34.62, up 1.2% from last year's $34.21.
. At the most expensive restaurants, the average cost has gone up only 0.49%, from $76 to $76.37.
. Las Vegas remains the nation's most expensive dining city at $44.44
. Austin is a comparative bargain at $26.74.
. Average tip has increased slightly this year to 19.1% nationally, compared with 19.0% last year.
. This year, St. Louis and Philadelphia diners are the nation's best tippers, coming in at 19.6%.
. Hawaii and Seattle are the worst tippers, giving just 18.4%.
. As companies cut back on budgets, surveyors claim that only 15% of their meals out are for business.

Cuisines
. Italian is the favorite cuisine, with 27% of the nationwide vote.
. American food came in second with 16% of the votes
. Followed by Japanese and French (11% each), Mexican (10%) and Thai (8%).
. Not only is Italian the favorite, but it's also among the best; an Italian restaurant appears in the Top 5 food rankings in over 50% of the markets covered in this guide.
. Also, Italian food is eaten more often than any other national cuisine, with variations of American coming in second.

To Your Health
. Green dining has been on diners' radars for some time now, but even in the poor economy, 61% of surveyors around the country are willing to pay more for "green" products and menu items, up about 5% from last year.
. When it comes to their health, 69% consider low-carb, low-fat, heart-healthy menu items to be important, while 65% say trans fats should be banned from restaurants.

About Zagat Survey, LLC
Known as the “burgundy bible,” Zagat Survey is the world's most trusted source for information about where to eat, drink, stay and play around the globe, and as such has become a symbol of quality. Zagat Survey rates and reviews airlines, restaurants, hotels, nightlife, movies, music, golf, resorts, shopping, spas and a range of other entertainment categories in more than 100 countries. It has been lauded as the “most up-to-date, comprehensive and reliable guides ever published” and as “a necessity second only to a valid credit card.” Zagat content is available in print, on the web, on the mobile web, iPhone, BlackBerry and on TV. For more information, visit

Source: Zagat